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The statistics don’t lie…

Email marketing is still one of the most profitable ways to generate sales for your business.

Be it promoting to prospects who have not yet bought from you or getting existing customers to buy more…

The statistics prove that every business should be taking advantage of the awesome power of email.

With 4 billion daily email users and the ROI on email marketing being higher than almost any other strategy, savvy business owners know that email must be part of their plan to generate more sales.

But this is where things get tricky…

Done correctly, email marketing can turn prospects into customers and customers into raving fans who buy again and again.

Done incorrectly, though, and you can spend huge amounts of time, money and resources building an email list only to see little results at all.

Be it a low amount of sales…or the unsubscribe rate going up and up with every time you hit ‘send’…

Email marketing can be a frustrating beast to try to conquer.

Question is, why?

Why do so many companies who use email marketing struggle so much?

It comes down to knowing the answer to this one question…

“How can we effectively use email marketing without being an annoying pest to our prospects and customers because we’re sending the same kind of repetitive emails week in, week out?”.

Is there anything worse as a customer than getting onto a companies email list…

…only to get generic email promotions that sound the same as most other companies you encounter and offer zero value?

If you’re currently sending emails like that then don’t worry, it’s not your fault.

Much of the advice given to companies who use email marketing is, quite frankly, flawed.

But there is a technique we will share on this page that you can learn and use immediately to create better, more powerful and more fun-to-read emails that will stand your business out like a lighthouse on a foggy night.

The technique is called Topic-Linking.

Here’s how it works and why it’s so different to the common approach to email marketing…

What most companies do is send out emails that are nothing but promotions:

“Click here to get 30% off”…

“Here’s a discount code for January”…

“We’ve just launched our new product and you’re first in line to get access to it”…

That kind of thing.

These kinds of pure promotions eventually just lead to people being sick and tired of being treated like an ATM machine and they unsubscribe - resulting in a far lower potential customer lifetime value.

Then there’s the second approach…

Companies who send out emails with a little bit of value in them, like a tip or piece of knowledge that’s useful to their prospects and customers, do better…

Let’s say you run a gym…

Rather than sending out discount codes or passes for a months free training…

You could send out a tip on how to figure out how much protein someone should eat to maximise their weight loss.

And then at the end you have a link where people can spend money with the gym in some way -  by buying a membership, joining a class or something else.

Much better!

Problem there though is this…

You can run out of tips or things to share that are useful pretty fast if you only ever get ideas inside of your industry.

So instead you find ideas that are UNRELATED to your industry and use topic linking to link them back to create powerful AHA moments!

Confused? Don’t worry we’ll make it more clear and then give you templates you can use…

Let’s look at an example with the gym again…

The gym owner might know that a big problem his prospects face is trying to find the time to fit the gym in.

So he thinks back to his past when he struggled to find the time for something in his own life.

Aha!

He remembers when he struggled to find spare time when his wife gave birth to his baby boy.

So he starts writing an email about when his wife gave birth…paints a picture of the joy he experienced…talks a little about the sleepless nights and feeling like there wasn’t enough time in the day…

And then he starts to link that unrelated topic (birth of his son) back to the situations some of his prospects face…

“Thinking about that period reminds me that many people struggle with finding time in their personal life to do things such as go to the gym”.

See how that is taking something seemingly unrelated to the prospect and bringing it back to their self interest?

He can then do something like this:

1. He can either share a tip on how someone can free up some time in their personal life
2. Inspire and motivate people to make time by getting up earlier…
3. Or give people an example twenty minute workout people could do in the gym to lose fat even if they’re short on time.

And then, at the end of the email, he can have a link to whatever it is he is selling - in this case his gym memberships.

Who would have thought giving birth could be linked to joining a gym?!

It can be though.

And that’s the brilliance of knowing how to topic-link!

You can take past situations you’ve experienced, quotes, scenes or lines in TV shows or books or movies, something you see out and about in your daily life…ANYTHING…

…and link it back to your industry to turn repetitive promotions into unique promotions that your subscribers love to read (and buy from)!

Companies who only talk about their industry become parrots who all say the same thing.

Companies who take lessons and topics outside of their industry, and link them back, keep things fresh and interesting.

And people LOVE reading this type of content.

So here’s what you do…

Keep an eye out for ideas that you could make relevant to your market with a topic-link…

Or brainstorm things you already know or have experienced…

…write about them at the start of the email and then use the topic-link templates below to create the link back to the prospects situation and the problem your business solves for them.

And then at the end of the email have a link to your web site where they can spend money with you.

It’s a new skill, so give yourself some time for it to become natural to you.

Soon though it will be second nature!

Here’s The Lesson-Linking Templates You Can Copy And Paste And Use For Endless, Fun, Engaging Emails…

Use these as starter templates and then feel free to create your own. You’ll soon see the gist of what is going and will be able to create your own lesson links!

1. “You might be wondering what this has to do with_________? Let me tell you...”

2. “That day reminds me of how you might be feeling right now...”

3. “Remembering that experience made me think about how you might view___”

4. “As strange as it might sound this is super relevant to your quest for______”

5. “I mention this because it made me think of_________”.  

6. “It’s experiences like that which remind how important__________ is...”

7. “I wanted to share this with you to show you that I understand how you might be feeling right now about______”

8. “So what does all of this mean? Well it means alot when we compare that situation to_________”

9. “Let me get to the point. That challenge is similar to how many people in the_________space feel...”

10. “This isn’t just a nice little story I’m sharing. It contains a super powerful lesson for you too...”

11. “That’s where_______comes in...”

12. “What’s____________got to do with you wanting to__________? Lemme explain...”

13. “There’s a reason I’m sharing this with you...”

14. “Now here’s the thing. This might not sound like it - but it has alot do with_____ too...”

15. “What’s the takeaway from that experience? It’s this...”

16. “What if you could experience the same kind of transformation when it comes to______?”

17. “This is a nice little reminder when it comes to_________”

18. “This brings me to another way to think about_________”

19. “Now let’s switch gears for a second and I’ll explain why all of this is relevant to anyone who wants to_______”

20. “I bring this up because I wanted to show you that I get it. I get why it’s so hard for you to________”

21. “The fact of the matter is this story is a similar to how many people feel in our space...”

22. “I love this story because it shows how_____________”

23. “Why am I sharing a story about me and___________? Because of this...”

24. Scary right? But you know what’s even scarier? People do the same kind of thing when it comes to__________...

25. Listening to that story on the podcast made me think how important_______ is when it comes to wanting to_________.

There you have it!
A super easy and proven way to create unique, fresh and fun email promotions!

This will ensure you stand out from your competitors and don’t just send the same things as they are.

Which brings us to one last thing you should know…

As we both agree by now, emails are a brilliant way to generate more sales and repeat customers or clients for your business.

But…

The fact of the matter is that emails are only one half of the equation if you want to get the maximum conversions from clicks into sales.

If you REALLY want to amplify your results with your email marketing there’s one thing you need to ensure is present - otherwise you’ll be getting lower conversions than you could do…

What’s that?

You need to ensure that your prospects see buying from you over your competitors as the only logical choice - or your email marketing campaigns will struggle to hit the heights your efforts deserve!

Very, very few businesses consider how they are positioned and different from the other options their prospects and customers can be buy from.

They focus heavily on marketing…without ensuring their marketing and sales processes differentiate themselves powerfully from other options the prospect has.

So they send clicks from their emails to sales processes that never convert at the level they hope - because the prospect has an unanswered question in their head…

“Maybe there’s a better option out there for me”  - if the prospect can think this your conversions will be far lower than they could be!

So…

How do you know if YOUR business is set up in such a way to ensure you’re not losing potential sales like water leaking out of holes in a bucket?

Watch this short, five minute video, answer the five questions and you’ll know without a shadow of a doubt if you could get even better results from your email marketing…

…and all your other marketing efforts…

…by just ensuring you are positioned as different to all other options in your space (it’s VERY easy to do…):